Logos & Marks
Monogram systems, wordmarks and full lockups built to hold up from a favicon to a storefront.
New York City · Digital Design
Identity work witha drawn hand.
I'm Walter Lynch — a New York City logo and brand designer with twenty years inside national advertising studios. I build logos, brand systems and digital work for clients across NYC and the Tri-State area, now with AI as a sketchpad, not a shortcut. Every mark still gets built by hand, point by point.
What I do
Three ways I help brands look intentional
Most projects start with a mark and end with a full kit — type, color, layout rules and the files your team can actually use.
Digital Design
Sites, decks and social systems that carry one identity across every screen.
AI Concept Branding
Fast, art-directed concept rounds — explore twenty directions before committing to one.
Where I work
A New York studio practice
Twenty years of my work has come out of Manhattan advertising studios — McCann, IPG/Craft and Omnicom — on national campaigns for Chick-fil-A, NY Lottery, Verizon and State Street.
New York City & the Tri-State area
I work with businesses, event producers and creative teams across Manhattan, Brooklyn, Queens, the Bronx, Staten Island, Long Island, Westchester, New Jersey and Connecticut — in person when it helps, over email and video when it doesn't.
Remote-friendly, production-ready
Outside the region, everything runs remotely on the same footing: shared concept rounds, marked-up revisions and final AI, SVG, PDF and PNG files with usage rules your printer or dev team can follow.
Got a mark that needs rebuilding?
Send me what you have — a sketch, a PSD, a screenshot — and I'll tell you straight what it needs.