Event identity
EOS³ — End of Summer
Gold-on-black mark for the End of Summer event series, extended into a full brand system.
Portfolio
Selected work
Identity marks, national digital campaigns and motion pieces — twenty years of production-grade design work.
Featured
WalterLynch — animated brand lockup
The monogram draws itself stroke by stroke, the wordmark fades in letter by letter, and the reflection blooms last. Delivered as a live web embed plus looping video for slide galleries.
Identity
Logos & marks
Click any mark to enlarge.
Badge / seal
Benetia Johnson Drum Corps
Illustrated commemorative seal for a youth drum corps — portrait, horns and drums inside a gold ring.
Corporate mark
1st Choice Associates
Clean corporate mark for a real estate firm — motion bars paired with a confident sans wordmark.
Script lockup
Miz B Entertainment
Custom script lockup for an entertainment and event-production brand, built to hold up on stage screens and print.
Campaign emblem
Help Save Democracy
Get-out-the-vote emblem in classic flag colors, produced for buttons, stickers and social.
Campaign emblem
Help Promote Democracy — Vote 2024
Companion 2024 emblem for the same civic campaign, with an illustrated centerpiece between the two parties.
Logo & wordmark
The Facial Bar
Identity for a skincare and facial studio — a single-line profile drawing paired with a soft, modern lowercase wordmark, shown here in the reversed one-color treatment.
Monogram
Bert Reid Productions
Music-production monogram for the late Bert Reid — a bold BR built from a solid black B and a green slab R, with the wordmark reversed to white.
Architectural monogram
D+DG
Monogram for an architectural planning firm — blueprint blue, with the plus sign locking the two practices together.
Illustrative mark
Tas
Chef's mark for Tas — a calligraphic signature drawn into a face, with the toque implied by the surrounding stroke.
Wordmark
ALO
Wordmark for a financial planning firm — fluid lowercase letterforms in white on brand blue, drawn with a single connecting swash.
Logo & wordmark
Quarter Note Productions, LLC
Music-production identity built on a QN monogram knocked out of a full-spectrum gradient field, with an outlined wordmark locked beneath it. The spectrum steps in live — green to blue, top to bottom.
Case study
EOS³ — full brand system
Brief
End of Summer needed one identity that could work as a tiny social avatar, a printed invitation, embroidered apparel and large-format event signage — without being redrawn each time.
Approach
The EOS³ monogram was built as clean vector geometry first, then locked to a single gold (#D4AF37) on rich black so it holds contrast on screen, on garment and on press. A wordmark lockup and clear-space rules came next.
Delivered
Primary mark, wordmark lockup, palette, usage sheet and production files (AI, SVG, PDF, PNG), plus an animated logo intro and a motion invitation cut for social.
Click the sheet to enlarge and see the apparel, print, signage and promotional applications.
Case study
National digital banner production
Brief
Agency campaigns for Chick-fil-A, State Street and the New York Lottery ship as full banner suites — leaderboard, half-page, rectangle, skyscraper and mobile — on tight media deadlines with legal copy that cannot be cropped away.
Approach
I build one master layout with a defined type hierarchy and safe areas, then re-compose (never just scale) each placement so product, headline and disclaimer all stay readable at 300×250 and at 970×250.
Delivered
Spec-compliant static and animated banner sets, retina assets, packaged working files and print-side mechanicals — reviewed against each publisher's weight and dimension specs before handoff.
Campaigns
Digital banner systems
Click any board to enlarge.
Digital banner suite
Chick-fil-A
Hand-lettered cow campaign adapted across standard IAB sizes as lead digital production artist.
Digital banner suite
State Street — SPY
Financial campaign built out across leaderboard, half-page, rectangle and mobile placements.
Digital banner suite
NY Lottery — Million Dollar Raffle
Ticket-die display system resized and re-composed for every placement without losing the gag.
Digital banner suite
NY Lottery — Scratch-Off Games
Monthly scratch-off game promotion with product-forward layouts and legal compliance built in.
Motion
Animation & video
Broadcast reel
Two Decades of Executions
A curated reel of broadcast and design work spanning the last twenty years — from the 2010s through today, where the craft kept moving and every frame still earned its place.
Logo animation
EOS³ Logo Intro
Gold mark reveal built as a title card for the End of Summer event series.
Animated invite
EOS³ Invitation
Full motion invitation piece delivered for social and direct send.
Motion design
Animated Event Invitation
Short-form animated invite designed for phone-first viewing.
Trailer / edit
Book Trailer
Period-set book trailer — concept, art direction and edit.
Behind the build
Book trailer — concepts & outtakes
Key frames, wardrobe studies and motion passes built while developing the trailer. Not everything made the final cut — but every frame moved it forward.
Key frame
Sunrise at the depot
The opening beat — the boy, the mother in the doorway, the engine breathing steam. This look set the palette for the whole piece.
Concept
The window, the hat
Father in the fedora, meeting the boy at the coach window under Penn Station light. A direction I loved but ultimately cut for pacing.
Alternate
Arrival — no hat
Same reunion, played straighter: no hat, warmer glass, reflection doing the work. Kept as a study in how wardrobe changes the read.
Concept
Brooklyn kitchen — doorway
Family blocking test with the father entering from the hall. Built to check period detail: cabinets, dinette, curtain light.
Alternate
Brooklyn kitchen — daylight
A second pass with warmer 35mm grade and looser staging. Not the final look, but it taught the final look what to be.
Concept
Window — the close read
A tight close-up on the reunion at the glass — boy inside, father leaning in from the platform. The emotion read beautifully, but the framing strayed too far from the piece's rhythm, so it stayed an outtake.
Motion test
Depot — moving pass
First animated pass off the depot key frame, testing steam, parallax and how long the boy could hold the frame.
Motion test
Anamorphic pass
Alexa 35 / vintage anamorphic treatment — flare, breathing and grain test that informed the final grade.
Want a piece walked through in detail? Ask me about it.